\ˈgrēn ˈbiz-nəs\ n
In third grade, we had to invent something. I came up with the “pollution vacuum cleaner.” It would suck up all the trash and poisonous air and water in one snort. Maybe it was then that I decided to go green.
Fast-forward quite a few years. When I started my sole-proprietorship, I decided to run it as sustainably as possible. Here’s what I’ve already done and have in the works:
- Clean Electricity. Like you perhaps, I’m very troubled by fossil fuels and the steady rise of greenhouse gases in our atmosphere. So I switched to wind to power my home office. Now, in my spare time, I can fight mountaintop removal and other destructive mining practices, with a cleaner conscience.
- Green Web Hosting. By 2020, internet servers will probably emit more carbon than the airline industry, now the biggest culprit. With that scenario in mind, I chose a green web host when I designed my website. Now my real and virtual abodes are wind driven.
- Vegetable-based Printing. Pigments carried in linseed (flax), canola, castor, and other vegetable oils release fewer volatile organic compounds (VoCs) than petroleum-based inks. The oils also degrade more completely than conventional inks and can be removed much more easily from paper during the recycling process.
- Skipping the Car. I live downtown in a city with a fairly good public transportation system and many bicycle-friendly roads, so I don’t own a car. Bussing to meetings is an option. Walking and carrying my own purchases keep me physically fit, save me money, and help keep tons of carbon out of the air.
- Environmental Education. Last but not least, I read to discover just how much I pollute, even without driving. I attend lectures and, in the process, network with potential clients. Before I engage a business, I research it. Does it practice and promote sustainability? No one is perfect. What are its intentions?
Do you have a sustainable business? What have you done? What do you plan to do this year? If you’re new to the idea, visit Green America for tips.
How can we make it easier to be green?