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Our trademark evokes the staff of Asclepius, the international symbol of health and medicine. Here, the ancient Greek god’s “staff” is a bamboo pen, like those used in calligraphy. It symbolizes not only writing and editing, but also the arts, cultures, languages, and religions of the world. Instead of the traditional snake, a blue chicory flower encircles the pen to represent the environment. Chicory, an aster, stars in healing and food history, a branch of cultural anthropology. Blue is often associated with health and water and is rare in nature.